Absolute Vodka Defending A1.0-Executive Summary VS...

Absolute Vodka: Defending a1.0-Executive Summary VS group, a Swedish company owned by the government created VS Spirits to produce market and sell Absolut Vodka which is the companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s strongest brand (created in 1979). To maximise the brandà ¢Ã¢â€š ¬Ã¢â€ž ¢s market share and strengthen its competitive position, the company established a jointed venture called Future Brands LLC to distribute its products more effectively strictly in the USA, which is Absolutà ¢Ã¢â€š ¬Ã¢â€ž ¢s strongest market. Although the brand is the second largest premium vodka, its market share is threatened by the constant growth of the market leader Smirnoff. Therefore, VS Spirits need to take further measures to ensure its brandà ¢Ã¢â€š ¬Ã¢â€ž ¢s image and market share is protected and advanced. VSà ¢Ã¢â€š ¬Ã¢â€ž ¢s†¦show more content†¦Since its launching in 1979, the brand has continued to achieve enormous success with a steady increase in sales volume and is now being sold in 12 6 markets nationwide, with North America being its top market. In the year of 2001 and in an attempt to be more aggressive in terms of increasing the brandà ¢Ã¢â€š ¬Ã¢â€ž ¢s market share, VS Spirits formed a joint venture with Beam Global Spirits called Future Brands LLC to distribute Absolut Vodka strictly in the USA which is by far considered the brands strongest market. Additionally, the company acquired shares in Maxxium Worldwide which became the distributor of Absolut Vodka in 60 other major markets around the world. Although Absolut Vodka retains a strong position in its market segment, the brand is faced by the constant and threatening growth of Smirnoff, its biggest competitor and the worldà ¢Ã¢â€š ¬Ã¢â€ž ¢s market leader. Furthermore, Absolutà ¢Ã¢â€š ¬Ã¢â€ž ¢s position in its biggest market, the USA has reached saturation and has low brand awareness in major markets like Eastern Europe (which is a strong consumer of vodka) compared to Smirnoff. Therefore, further analys is and action need to be taken by VS either to preserve or to increase its strongest brandà ¢Ã¢â€š ¬Ã¢â€ž ¢s market share 4.0-Advantage/Disadvantages of joint venture: The decision of VS to form a joint venture with Jim Beam brands and establish its own distribution company in 2001 seems to

The Media And Television Influences People s View Of Reality

The theory that suggests the media and television influences people’s view of reality. George Gerbner and Larry Gross and a few other associates developed cultivation theory in 1976. â€Å"Cultivation Theory postulates that as individuals are exposed to more of a certain kind of television programs, each exposure plants sees that grow into a perspective that is largely influenced by the themes presented in the programs,† (Gerbner p.15). There are different assumptions regarding the Cultivation Theory and why it is believed accurate. One being, television is technically different from other forms of media because it tends to be more influential, or that television shapes ones beliefs as well as attitude about other people and society itself, and that television does not show reality, but tends to create an alternate reality. Cultivation theory focuses mainly on television and not on other aspects of media because television is related to almost all ages and has been arou nd longer than other mediums. Television is a primary source of socialization as well everyday information. It is a centralized system of storytelling via news, dramas, commercials, and much more. The difference in the level of cultivation between various television viewers is known as cultivation differential. The different types of televisions viewers are heavy and light. Heavy viewers tend to watch an average of four or more hours of television per day. A light viewer watches an average of two or less hoursShow MoreRelatedWhy is important to study the media, rather than simply consume it?1631 Words   |  7 PagesThe media is a dynamic entity inherent in society that is both powerful and important. It demonstrates this by playing a vital role in the development of a person s perspective on political, economic and socio-cultural issues. 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Erma leads the reader to understand that the myth is against ‘reality TV’ because there always has tension between ideas of credibilityRead MoreThe Truman Show By Peter Weir Essay1236 Words   |  5 Pagesin the 90’s. The movie’s message to us is that we are stuck in a media landscape full of fantasies that is catered to the interests of more powerful people. If we want to live an authentic life and be free, we should put distance between ourselves and the comfort that is our media filled culture. We have to leave the safety that is the media’s grasp and be willing to live in the world the way it actually is. In the 1990’s, televis ion culture in particular was in full swing. Television is such a powerfulRead MoreThe Stereotypical Reality Of Television1624 Words   |  7 PagesThe Stereotypical Reality in TV Although television can sometimes be educational, it is often agreed that reality TV creates dangerous stereotypes. 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Smu 1st Sem Assmnt Questions 2010 Free Essays

Fall 2010 Master of Business Administration- MBA Semester 1 MB0041 – Financial and Management Accounting – 4 Credits (Book ID :B1130) Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q. We will write a custom essay sample on Smu 1st Sem Assmnt Questions 2010 or any similar topic only for you Order Now 1 Explain the Various accounting Concepts and Principles? Q. 2 Pass journal entries for the following transactions 1. Madan commenced business with cash Rs. 70000 2. Purchased goods on credit 14000 3. Withdrew for private use 3000 4. Goods purchased for cash 12000 5. Paid wages 5000 Q. 3 Explain the various types of errors disclosed by Trial Balance? [10 Marks] [10 Marks] 10 Marks] Q. 4 From the following balances extracted from Trial balance, prepare Trading Account. The closing stock at the end of the period is Rs. 56000 Particulars Stock on 1-1-2004 Returns inwards Returns outwards Purchases Debtors Creditors Carriage inwards Carriage outwards Import duty on materials received from abroad Clearing charges Rent of business shop Royalty paid to extract materials Amount in Rs. 70700 3000 3000 102000 56000 45000 5000 4000 6000 7000 12000 10000 10 Marks] Fall 2010 Fire insurance on stock Wages paid to workers Office salaries Cash discount Gas, electricity and water Sales 000 8000 10000 1000 4000 250000 Q. 5 Differentiate Financial Accounting and Management accounting? [10 Marks] Q. 6 Following is the Balance Sheet of M/s Srinivas Ltd. You are required to prepare a Fund Flow Statement Particulars Equity Share capital Profit Loss 14,750 17,000 31,000 15,000 16,500 2006 50,000 2007 65,000 Particulars Cash balances Debtors Investment 25,000 5,000 27,000 nil 80,000 (7000) 2006 10,000 2007 13,000 [10 Marks] Trade Creditors 29,000 Mortgage 10,000 Fixed Assets 50,000 Less: Depreciation (5,250) Short term loans 15,000 Accrued expenses 8,000 7,500 Goodwill 5,000 nil Stock Total 1, 26,750 1, 52,000 Total 37,000 1, 26,750 39,000 1, 52,000 Additional Information: 1. Depreciation provided is Rs. 1750. 2. Write off goodwill. 3. Dividend paid Rs. 3500. Fall 2010 Master of Business Administration- MBA Semester 1 MB0041 – Financial and Management Accounting – 4 Credits (Book ID :B1130) Assignment Set- 2 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q. 1 Explain the tools of Management accounting? Marks] Q. 2 Find the contribution and profit earned if the selling price per unit is Rs. 25, variable cost per unit Rs. 20 and fixed cost Rs. ,05,000 for the output of 80,000 units. [10 Marks] Q. 3 Explain the essential features of budgetary control? Marks] Q. 4 A large retail stores makes 25% of its sales for cash and the balance on 30 days net. Due to faulty collection practice, there have been losses from bad debts to the e xtent [10 [10 of 1 % of credit sales on average in the past. The experience of the store tells that normally 60 % of credit sales are collected in the month following the sale, 25% in the second following month and 14 % in the third following month. Sales in the preceding three months have been January 2007 Rs. 80,000, February Rs. ,00,000 and March Rs. 1,40,000. Sales for the next three months are estimated as April Rs. 1,50,000, May Rs. 1,10,000 and June Rs. 1,00,000. Prepare a schedule of projected cash collection. [10 Marks] Q. 5 A factory works on standard costing system. The standard estimates of material for the manufacture of 1000 units of a commodity are 400 kg at Rs. 2. 50 per kg. When 2000 units of a commodity are manufactured, it is found that 820 kgs of material is consumed at Rs. 2. 60 per kg. Calculate the material variance Marks] Q. 6 The Anchor Company Ltd produces most of its electrical parts in its own plant. The company is at present considering the feasibility of buying a part from an outside supplier for Rs. 4. 5 per part. If this were done, monthly costs would increase by Rs. 1,000 [10 Fall 2010 The part under consideration is manufactured in Department 1 along with numerous other parts. On account of discontinuing the production of this part, Department 1 would have somewhat reduced operations. The average monthly usage production of this part is 20,000 units. The costs of producing this part on per unit basis are as follows. Material Labour (half-hour) Fixed overheads Total costs Rs. 1. 80 2. 40 0. 80 5. 00 [10 Marks] How to cite Smu 1st Sem Assmnt Questions 2010, Papers