The Media And Television Influences People s View Of Reality

The theory that suggests the media and television influences people’s view of reality. George Gerbner and Larry Gross and a few other associates developed cultivation theory in 1976. â€Å"Cultivation Theory postulates that as individuals are exposed to more of a certain kind of television programs, each exposure plants sees that grow into a perspective that is largely influenced by the themes presented in the programs,† (Gerbner p.15). There are different assumptions regarding the Cultivation Theory and why it is believed accurate. One being, television is technically different from other forms of media because it tends to be more influential, or that television shapes ones beliefs as well as attitude about other people and society itself, and that television does not show reality, but tends to create an alternate reality. Cultivation theory focuses mainly on television and not on other aspects of media because television is related to almost all ages and has been arou nd longer than other mediums. Television is a primary source of socialization as well everyday information. It is a centralized system of storytelling via news, dramas, commercials, and much more. The difference in the level of cultivation between various television viewers is known as cultivation differential. The different types of televisions viewers are heavy and light. Heavy viewers tend to watch an average of four or more hours of television per day. A light viewer watches an average of two or less hoursShow MoreRelatedWhy is important to study the media, rather than simply consume it?1631 Words   |  7 PagesThe media is a dynamic entity inherent in society that is both powerful and important. It demonstrates this by playing a vital role in the development of a person s perspective on political, economic and socio-cultural issues. 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