The Media And Television Influences People s View Of Reality

The theory that suggests the media and television influences people’s view of reality. George Gerbner and Larry Gross and a few other associates developed cultivation theory in 1976. â€Å"Cultivation Theory postulates that as individuals are exposed to more of a certain kind of television programs, each exposure plants sees that grow into a perspective that is largely influenced by the themes presented in the programs,† (Gerbner p.15). There are different assumptions regarding the Cultivation Theory and why it is believed accurate. One being, television is technically different from other forms of media because it tends to be more influential, or that television shapes ones beliefs as well as attitude about other people and society itself, and that television does not show reality, but tends to create an alternate reality. Cultivation theory focuses mainly on television and not on other aspects of media because television is related to almost all ages and has been arou nd longer than other mediums. Television is a primary source of socialization as well everyday information. It is a centralized system of storytelling via news, dramas, commercials, and much more. The difference in the level of cultivation between various television viewers is known as cultivation differential. The different types of televisions viewers are heavy and light. Heavy viewers tend to watch an average of four or more hours of television per day. A light viewer watches an average of two or less hoursShow MoreRelatedWhy is important to study the media, rather than simply consume it?1631 Words   |  7 PagesThe media is a dynamic entity inherent in society that is both powerful and important. It demonstrates this by playing a vital role in the development of a person s perspective on political, economic and socio-cultural issues. This consequently helps to shape individuals viewpoints of the world and define their lives through the interpretation of media texts. (Newman, 2004). Bazalgette supported Newman s point by stating Media studies open up your understanding of how things work, how peopleRead MoreMedia s Negative Images Of Health Care1215 Words   |  5 Pages Should Media Portray Only Positive Images of Health Care Name Institution Should Media Portray Only Positive Images of Health Care Media has portrayed many negative images of healthcare through television including movies. It is important that media presents positive images of healthcare to influence positive public perceptions on healthcare delivery. Health care television shows have portrayed nurses as handmaidens to doctors, ‘naughty’, battle-axes’, sex objects, self-sacrificial angelsRead MoreThe Effects Of Television Violence On Children915 Words   |  4 PagesToday violence is the gold of television. Violence has become a high demand by the viewers. The more violence equals more views which equals more demand. According to Hamilton (2002), â€Å"Children are not the target of advertisers on most violent programs. But their exposure to violent images can lead to social damages not factored into decisions about when to air programs and where to draw the line on content† (p. 18). The controversial debate that television violence influence children is nothing new.Read MoreThe Reality Of Television Has On Store For Me Tonight1547 Words   |  7 PagesIt is Monday morning and I am already thinking about what reality television has in store for me tonight. There are so many shows to choose from at prime time, so instead of making a hard decision, I simply plan to watch them all. From Basketball Wives and Black Ink Crew to Love and Hip-hop and The Real Housewives of Atlanta, my Monday night seems to be very eventful. It is something about the constant drama that keeps my glued to the TV screen – the constant shouting and fussing, not to mentionRead MoreThe Effects Of Reality Television In Our Society Can Be1509 Words   |  7 Pages The effects of reality television in our society can be seen within the people and even within the government. Reality TV has affected our society in some drastic ways. Reality television started off by showing families suppo rting each other and being loving, this no longer the case in the year 2017. Reality TV is now promoting acts of aggression, twisting the society s morals, and values. This genre of television has greatly influenced some preposterous behaviors within teenage viewers and undoubtedlyRead MoreTelevision Is An American Staple Essay1042 Words   |  5 PagesTelevision is an American staple. According to Mitchell Stephens, Professor of Journalism and Mass Communication at New York University, Television as we know it, was first introduced in 1927.(Stevens) currently over 98% of American households have at least 1 television set and the average American watches around 3 to 4 hours of television daily. The thought that television can entertain and inform as well as influence is equally powerful and disturbing. As early as the 1920 s, Thomas EdisonRead MoreDiscuss The Article ‘Reinforcing The Myth: Constructing1546 Words   |  7 Pagesarticle ‘Reinforcing the myth: Construc ting Australian identity in â€Å"reality TV† ’. The main contention in Price Erma’s article ‘ Reinforcing the myth: Constructing Australian identity in â€Å"reality TV† ’ which published online on May 2010, is to portray the myth of Australian identity shows in TV that there is a balance to measure how much is true, how much is false. Erma leads the reader to understand that the myth is against ‘reality TV’ because there always has tension between ideas of credibilityRead MoreThe Truman Show By Peter Weir Essay1236 Words   |  5 Pagesin the 90’s. The movie’s message to us is that we are stuck in a media landscape full of fantasies that is catered to the interests of more powerful people. If we want to live an authentic life and be free, we should put distance between ourselves and the comfort that is our media filled culture. We have to leave the safety that is the media’s grasp and be willing to live in the world the way it actually is. In the 1990’s, televis ion culture in particular was in full swing. Television is such a powerfulRead MoreThe Stereotypical Reality Of Television1624 Words   |  7 PagesThe Stereotypical Reality in TV Although television can sometimes be educational, it is often agreed that reality TV creates dangerous stereotypes. These days, it seems like producers are willing to turn almost anything into a an hour long weekly series. Another growing concern that may indirectly promote stereotypes is the issue of privacy in reality TV. It is said that â€Å"participants in reality shows have openly admitted that giving the public access to the most personal moments of their livesRead MoreFactors that Contribute to the Popularity of Reality Shows on TV874 Words   |  4 Pagesand engagement of audience with reality television. The study aims to investigate which factors influencing on television viewers’ decision to vote and also provide an exploration on their psychological side which may be vital for understanding their interactive behaviors. In the context of greater interaction between the programs and its audiences has been stimulating by television producers, it is significant to research this interactive form of reality television that encourages deeper audience

Smu 1st Sem Assmnt Questions 2010 Free Essays

Fall 2010 Master of Business Administration- MBA Semester 1 MB0041 – Financial and Management Accounting – 4 Credits (Book ID :B1130) Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q. We will write a custom essay sample on Smu 1st Sem Assmnt Questions 2010 or any similar topic only for you Order Now 1 Explain the Various accounting Concepts and Principles? Q. 2 Pass journal entries for the following transactions 1. Madan commenced business with cash Rs. 70000 2. Purchased goods on credit 14000 3. Withdrew for private use 3000 4. Goods purchased for cash 12000 5. Paid wages 5000 Q. 3 Explain the various types of errors disclosed by Trial Balance? [10 Marks] [10 Marks] 10 Marks] Q. 4 From the following balances extracted from Trial balance, prepare Trading Account. The closing stock at the end of the period is Rs. 56000 Particulars Stock on 1-1-2004 Returns inwards Returns outwards Purchases Debtors Creditors Carriage inwards Carriage outwards Import duty on materials received from abroad Clearing charges Rent of business shop Royalty paid to extract materials Amount in Rs. 70700 3000 3000 102000 56000 45000 5000 4000 6000 7000 12000 10000 10 Marks] Fall 2010 Fire insurance on stock Wages paid to workers Office salaries Cash discount Gas, electricity and water Sales 000 8000 10000 1000 4000 250000 Q. 5 Differentiate Financial Accounting and Management accounting? [10 Marks] Q. 6 Following is the Balance Sheet of M/s Srinivas Ltd. You are required to prepare a Fund Flow Statement Particulars Equity Share capital Profit Loss 14,750 17,000 31,000 15,000 16,500 2006 50,000 2007 65,000 Particulars Cash balances Debtors Investment 25,000 5,000 27,000 nil 80,000 (7000) 2006 10,000 2007 13,000 [10 Marks] Trade Creditors 29,000 Mortgage 10,000 Fixed Assets 50,000 Less: Depreciation (5,250) Short term loans 15,000 Accrued expenses 8,000 7,500 Goodwill 5,000 nil Stock Total 1, 26,750 1, 52,000 Total 37,000 1, 26,750 39,000 1, 52,000 Additional Information: 1. Depreciation provided is Rs. 1750. 2. Write off goodwill. 3. Dividend paid Rs. 3500. Fall 2010 Master of Business Administration- MBA Semester 1 MB0041 – Financial and Management Accounting – 4 Credits (Book ID :B1130) Assignment Set- 2 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions. Q. 1 Explain the tools of Management accounting? Marks] Q. 2 Find the contribution and profit earned if the selling price per unit is Rs. 25, variable cost per unit Rs. 20 and fixed cost Rs. ,05,000 for the output of 80,000 units. [10 Marks] Q. 3 Explain the essential features of budgetary control? Marks] Q. 4 A large retail stores makes 25% of its sales for cash and the balance on 30 days net. Due to faulty collection practice, there have been losses from bad debts to the e xtent [10 [10 of 1 % of credit sales on average in the past. The experience of the store tells that normally 60 % of credit sales are collected in the month following the sale, 25% in the second following month and 14 % in the third following month. Sales in the preceding three months have been January 2007 Rs. 80,000, February Rs. ,00,000 and March Rs. 1,40,000. Sales for the next three months are estimated as April Rs. 1,50,000, May Rs. 1,10,000 and June Rs. 1,00,000. Prepare a schedule of projected cash collection. [10 Marks] Q. 5 A factory works on standard costing system. The standard estimates of material for the manufacture of 1000 units of a commodity are 400 kg at Rs. 2. 50 per kg. When 2000 units of a commodity are manufactured, it is found that 820 kgs of material is consumed at Rs. 2. 60 per kg. Calculate the material variance Marks] Q. 6 The Anchor Company Ltd produces most of its electrical parts in its own plant. The company is at present considering the feasibility of buying a part from an outside supplier for Rs. 4. 5 per part. If this were done, monthly costs would increase by Rs. 1,000 [10 Fall 2010 The part under consideration is manufactured in Department 1 along with numerous other parts. On account of discontinuing the production of this part, Department 1 would have somewhat reduced operations. The average monthly usage production of this part is 20,000 units. The costs of producing this part on per unit basis are as follows. Material Labour (half-hour) Fixed overheads Total costs Rs. 1. 80 2. 40 0. 80 5. 00 [10 Marks] How to cite Smu 1st Sem Assmnt Questions 2010, Papers

The Internet Past And Future Essays - Cultural Globalization

The Internet: Past And Future The Internet is an extension of a computer network originally formed in the United States during the 1960s by the Advanced Research Projects Agency (ARPA). Working under contract to the U.S. Department of Defense, ARPA initially connected computers at the Stanford Research Institute in California, the University of California at Los Angeles (UCLA), the University of California at Santa Barbara (UCSB), and the University of Utah. This original network, the very first computer network, was called ARPANET (ARPA NETwork). Scientists built ARPANET with the intention of creating a network that would still be able to function efficiently if part of the network was damaged. This concept was important to military organizations, which were studying ways to maintain a working communications network in the event of nuclear war. As ARPANET grew in the 1970s, with more and more universities and institutions connecting to it, users found it necessary to establish standards for the way that data was transmitted over the network. To meet the needs of data transmission standards, computer scientists developed the Transmission Control Protocol (TCP) and the Internet Protocol (IP). During the 1970s various government, scientific, and academic groups developed their own networks. Examples include the Department of Energy's (DoE) Magnetic Fusion Energy Network (MFENet), the High Energy Physics NETwork (HEPNET), and the National Science Foundation NETwork (see NSFNET). In 1989 English computer scientist Timothy Berners-Lee introduced the World Wide Web. Berners-Lee initially designed the WWW to aid communication between physicists who were working in different parts of the world for the European Laboratory for Particle Physics (CERN). As it grew, however, the WWW revolutionized the use of the Internet. During the early 1990s increasingly large numbers of users who were not part of the scientific or academic communities began to use the Internet, due in large part to the ability of the WWW to easily handle multimedia documents. A major challenge facing the continued growth of the Internet is the difficulty of providing enough bandwidth to sustain the network. As Internet applications become more sophisticated, and as more people around the world use the Internet, the amount of information transmitted across the Internet will demand very high bandwidth connections. While many communications companies are attempting to develop higher bandwidth technologies, it is not known whether the technology will be able to satisfactorily keep up with demand. In order to accommodate the increasing number of users, the non-profit organization University Corporation for Advanced Internet Development (UCAID) is working on the construction of Internet 2. Internet 2 will add more bandwidth, or available communication lines, to the current information superhighway in order to accommodate larger packets of data. UCAID members include representatives from universities, the government, and the computer industry. Another important question facing Internet growth is the issue of censorship. Because the Internet has grown so rapidly, governments have been slow to regulate its use and to pass laws regarding what content is acceptable. Many Internet users also see such laws as an infringement on their right to free speech. In 1996 the Congress of the United States passed the Communications Decency Act, which made it a crime to transmit indecent material over the Internet. This decision resulted in an immediate outcry from users, industry experts, and civil liberties groups opposed to such censorship. In 1997 the United States Supreme Court declared the act unconstitutional because it violated First Amendment rights to free speech. Lawmakers responded in 1998 by passing a narrower antipornography bill, the Child Online Protection Act (COPA). This law required commercial WWW sites to ensure that children could not access material deemed ?harmful to minors.? In 1999 a federal judge blocked that bill as well, ruling that it too would dangerously restrict constitutionally protected free speech. Increasing commercial use of the Internet has heightened security and privacy concerns. With a credit or debit card, Internet users can order almost anything from an Internet site and have it delivered to their home or office. Companies doing business over the Internet must have very sophisticated security measures in place so that information such as credit card, bank account, and social security numbers cannot be accessed by unauthorized users (see Computer Security). Similarly, government facilities, universities, and institutions must ensure that access

Tigers Essays - Tigers, Fauna Of Asia, Biota, Tiger, Bengal Tiger

Tigers Essays - Tigers, Fauna Of Asia, Biota, Tiger, Bengal Tiger Tigers Tigers are descended from civet-like animals called niacis that lived during the age of the dinosaurs about 60 million years ago (Dang, 1994). These small mammals, with long bodies and short flexible limbs, evolved over millions of years into several hundred different species, including cats, bears, dogs and weasels. About 37 cat species exist today (Dang, 1994). Tigers evolved in eastern Asia , but it is not exact. Sabre-tooth tigers are not the ancestors of today's tigers. In fact, sabre-tooth tigers belonged to a separate branch of cat evolution which became extinct many millions of years ago. The Siberian or Amur tiger lives primarily in eastern Russia, and a few are found in northeastern China and northern North Korea. It is estimated that 437-506 Siberian tigers still exist in the wild (Tilson ,1995). About 490 captive Siberian tigers a re managed in zoo conservation programs (Tilson, 1995). The South China tiger is the most critically endnagered of all tiger subspecies. They are found in central and eastern China. It is estimated that only 20-30 South China tigers are left in the wild (Dang ,1994). Currently 48 South China tigers live in 19 zoos, all in China (Dang ,1994). The distribution of the Indochinese tiger is centered in Thailand, and is found in Myanmar, southern China, CAnbodia, Laos, Vietnam, and penisular Malaysia. About 1,180- 1,790 Indochines tigers are left in the wild and about 60 live in zoos (Tilson, 1995). Bengal tigers live in India, and some range through Nepal, Bangladesh, Bhutan, and Myanmar. The estimated wild population is approzimately 3,060- 4,735 tigers, with about 333 in captivity, primarily in zoos in India (Dang, 1994). White tigers are just white-colored Bengal tigers. They ae not a separate subspecies of tiger, and they are no albinos. They have blue eyes, a pink nose, and creamy white fur with chocolate colored striipes, White tigers are only born when two tigers that both carry the unusual gene for white coloring mate, Wild white tigers are very rare, and todayt they can only be seen in zoos. The Sumatrain tiger is found only on the Indonesian island of Sumatra. About 400-500 wild Sumatran tigers are believed to exist, primarily inthe island's five national parks (Dang, 1994). Another 235 Simatran tigers live in zoos around the world (Dang, 1994). Three tiger subspecies have been considered to become extinct in the past 70 years (Tilson ,1994). The Caspian tiger, known as the Panthera tigris virgata, once ranged in Afghanistan, Iran, Turkey, Mongolia, and Central Asiatic area of Russia and probably went extinct in the 1950's (Tilson, 1995). The Javan tiger, Panthera tigris sondaica, formerly ranged on the Indonesian island of Java and was last seen in 1972 (Tilson, 1995). The Bali tiger, Panthera tigris balica, once lived on Bali, where the last tiger was believed to have been killed in 1937 (Tilson, 1995). Tigers have social behavior. Adult tigers are solitary animal that establish their territories in areas with enough prey, cover and water to support them. The hardship of loating prey in tiger habitat makes it more efficient for tigers to hunt alone. As a result, they do not tend to form social groups like lions. A female tiger and her cubs are the exception to this, and will form a family group for 2 to 3 years, until the cubs are able to fend for themselves (Dang ,1994). The territory of a tiger usually ranges in size from about 10 to 30 square miles, although the territory of a Siberian tiger may be as large as 120 square miles (Tilson, 1995). Both male and female tigers spray bushes and trees along their route with amixture of urine and scent gland secretions. This is a way of declaring their territory. They also leave marks on trees, and urinate or leave droppongs in prominent places. Female tigers reach maturity when they area bout 3 years old and males reach it when they are a year or so later (Dang, 1994). In temperate climates, a tigress comes into heat only seasonally , but in tropical climates, she may come int heat throughtout the year. She signals her readiness with scent marking and locating roars. The brief act of copulaiton occurs continually for a five day period. Tigers

How to Improve Professional Writing in the Field of Political Science

How to Improve Professional Writing in the Field of Political Science How to Improve Professional Writing in the Field of Political Science In professional writing, one of the tough parts about developing your writing is understanding where you need to improve, and how you might work towards addressing your shortcomings. 1. Learn how to Read Critically Dont trust everything written in the newspapers or shown on TV. Political writers cannot afford it, they need to boost their skill of critical reading. Pay attention to nuances and compare what it is said about the issue by different stakeholders. Most political science writers follow the similar system in their writing: introduce an observation or a puzzle, which lead to them asking a question; investigate other researchers’ work to come up with an argument in response to the question asked; and use proof (qualitative or quantitative data) to test their argument. 2. Get Used to Credible Sources of Information Professional political writers care about their reputation, thus they don’t utilize information taken from sources with questionable credibility. When looking for sources, especially websites, think about whether they are reliable or not. What you want is your paper containing   sources from professional and unbiased experts, rather than from businessmen with commercial interests. 3. Deep Assessment and Critical Thinking When writing, analyzing the topic can encourage making a reasonable outline for your paper.   Make use of empirical evidence, numbers, facts, and history, to back up your argument. Sometimes, purely deductive argument may be appropriate, however, but a more persuasive argument is that backed by evidence. Argue against yourself. After establishing your argument, identify questions or objections that may be raised by a skeptical reader, and address them quickly. This demonstrates to the readers that you were thorough, careful, thoughtful, and paid due respect to alternate interpretations or possible objections. 4. Generate New Ideas One of the greatest challenges that political writers face is coming up with new ideas. It is a common problem called â€Å"writer’s block†. It surprises many new writers. Without too much effort, most people can think of a bunch of creative ideas about familiar topics. Most people who start to write articles begin with those simple topics, and the writing goes quickly. They naturally expect all their writing to be that easy. It won’t. Writer’s block is a common problem. Every writer gets to a point where they come up short on ideas. That is why the ability to generate new ideas is quite essential. 5. Humanize Your Writing Keep the writing in your voice. It’s really easy to take on the voice of the topic rather than your own when you’re out of your comfort zone. Strive to make it your own and what your readers are stylistically used to seeing from you. You may use a picture, video or an official statement to launch your argument. As daunting as it sounds, you don’t necessarily have to call a press officer to get information, dozens of press releases are posted on the website of almost every governmental agency each week. 6. Get Feedback along the Way The feedback or what we call â€Å"bouncing ideas† between friends, both positive and critical, help shape self-evaluation of analytical skills to work on honing and enhancing them. Ask a friend or two to take a look at your Political Science paper. Two heads are better than one. You can have a discussion about the gaps in the argument that needs addressing, or the transition sentences that may help the argument â€Å"flow† quite logically. Some of the most efficient feedbacks comes as early as brainstorming on your approach to the topic or when drafting your paper’s research question. You may have brilliant political ideas, but if you cannot get them across with sound arguments, your ideas won’t get you anywhere! Improve on them, and see how good you’ll get.

Argumentative research paper arguing how negativly the meadia

Argumentative arguing how negativly the meadia influences the masses during times of war - Research Paper Example Yet, both politics and journalism make claims to a standard of objectivity that often hides the political bias in the construction of â€Å"social fact†. It is through shared communication methods such as literature, newspapers, the internet, tv news, etc. that people in modern societies form their views on complex political issues that may affect the lives of millions. Nowhere is this more exemplified than in issues of international relations or foreign policies, and the conduct of war – which has led nations across the world into millions of deaths and untold destruction primarily through the dissemination of political views and ideologies throughout large populations that permitted organized military violence by the State. In general, the television news and newspapers frame the discourse by publishing a type of collective debate between opposing viewpoints as they relate to current events and pertinent issues of social governance in a democracy. As Noam Chomsky writ es in â€Å"The Culture of Terrorism,† "The leveling of discourse within the ideological system is an extremely important matter. Part of the genius of American democracy has been to ensure that isolated individuals face concentrated state and private power alone, without the support of an organizational structure that can assist them in thinking for themselves or entering into meaningful political action, and with few avenues for public expression of fact or analysis that might challenge approved doctrine...adherence to doctrinal truth confers substantial reward: not only acceptance within the system of power and a ready path to privilege, but also the inestimable advantage of freedom from the onerous demands of thought, inquiry and argument. Conformity frees one from the burden of evidence, and rational argument is superfluous while one is marching in an approved parade.† (Chomsky, 1988) The media act as a â€Å"fourth branch† of government, essential to the he althy functioning of a democracy systematically. Minority political groups may be forced to resort to other means to organize their viewpoints and distribute them popularly if they cannot gain mass-media access, but there is little practical guarantee that minority communication channels can compete with mass-media communication networks that dominate the public construction of issues debated in modern societies politically. This is one way that political hegemony may operate in repressing views unfavorable to the status quo of hierarchical power distributions. The media never covers a war neutrally with just the facts. They report stories or fabricate ones that they believe will gain ratings or sell papers. This is the definition of â€Å"Yellow Journalism,† and it can be seen historically as the way that the public was rallied to war, from the early days of Theodore Roosevelt’s â€Å"Rough Rider† raids on Cuba to the modern conflicts in Iraq and Afghanistan. F rom the establishment of the news empire by William Randolph Hearst, mass-media news sources increasingly pursued a centralized, corporate model of operations that mirror in many ways the development of the superpowers themselves. The Hearst papers had the budget required to â€Å"

Research methods (surveys of work on exit strategies for business Essay

Research methods (surveys of work on exit strategies for business tenants) - Essay Example Different set of questionnaire were sent to tenants, landlords, solicitors and letting agents. The survey of the landlords, letting agents and solicitors were framed as representing an investigation into their overall activity rather than transaction specific questions. In the case of property research a mixed method of analysis of secondary data and survey and questionnaire method is often employed to conduct the research. Through the analysis of the secondary data the research would be able to get the numerical data for the completion of the empirical studies relating to the study, while the interviews and surveys bring out the qualitative aspects of the subject under study. In property researches meaningful results can be obtained only when the researcher combines quantitative data and qualitative information in his studies. In order to achieve the research objectives of ascertaining the impact of quantitative variations and to identify the salient features of different market mechanisms on the impact of the subject under study the adoption of mixed research methods is the appropriate suggestion. For instance in the study Corsby et al (2006) the interviews and surveys combined with the data provided by IPD made the research meaningful and gave precise answers to the research questions. Property Research Studies are not only used for Instrumental purposes to Underpin policy, but should also have a Normative Purpose Basically a clear and concise knowledge of the ontological and epistemological assumptions that explain the research studies and the process of research is necessary to (i) understand the interrelationship of research methodology and methods, (ii) avoid the resulting confusion on discussions relating to theoretical debates and approaches to social phenomena and (iii) be able to have a complete recognition of one's own and also others' position with respect to the issues related to the study (Jonathan Grix). The achieving of the above objectives along with the other objective of fully grasping the directional relationship of key components of the research process logically substantiates the view that the research studies are to have a normative purpose in addition to the instrumental purpose. It is important that the research studies encompass a normative approach so that the logical, directional relationship between the key components of research is clearly understood. Unless the normative purpose is taken into account, the quantitative data may not show the impact and influence of the questions the researcher is asking and also the type of project the research has undertaken to study. It is also not possible that a research may begin with the inference on any of the quantitative data at any stage. The researcher cannot first choose the research method and work backwards through the methodology to achieve his/her research objectives. By taking into account the normative purpose the researcher is allowed to follow a method-led approach to the research study than a question-led research. This makes the research questions point towards the most fitting research method. Unless a normative approach is followed the logic of interconnectedness between the key